Activity 2 - Critical thinking
Critical questions:
1. Who is the producer/storyteller of the message?
2. What is the producer’s purpose/motive/agenda?
3.Who is the intended (primary) target audience?
a. How do you know?
b. Is there another (seconday) audience?
4.What does the message say? How does it say it?
5. How do you know what the message means?
6. What format/medium does the producer use?
7. What are the advantages of the format/medium?
8. What methods/techniques does the producer use to make the message
attractive/believable?
9.What lifestyle is portrayed in the message? What clues tell you?
10. Who makes money or benefits from the message?
11. Who/what is left out of the message?
12. Whose interests are served by telling/showing the message in a particular way?
13. Do you agree with the message?
14. How might different people interpret the message differently?
15. After studying the message, what do you know, what do you not know, and what would you
like to know?
16. Where can you go to verify the information in the message or get more reliable
information?
17. What can you do with the information you have obtained from the message?
Popular song (Entertainment Media)
Comment to the following video: (Martin Zhang)
1.The video is produced by the government department (Home Affairs Depatment).
2.The producer's purpose is to promote the harmony of Hong Kong society and the idea of "Hong Kong is our home".
3.The Hong Kong citizen is the primary target audience.
a. This song is sung by the Hong Kong singers in Cantonese. The lyrics of song focused to tell us the idea of "Hong Kong is our home".
b.The new immigrant could be the secondary audience and encourage them to integrate into Hong Kong society.
4. The message is to reinforce the idea of "HK is our home". It says the meeage by inviting 2 pop singers to sing the song. Meanwhile, there are
lot of snapshots of the daily life of Hong Kong citizens.
5. The subtitles shows the message clearly. Moreover, the lyrics of the song also show the message.
6. The format use is the song and video (Entertainment media). They also invite the pop singers to sing this song.
7. It is easy for HK citizens to understand and accept, especially the youngsters. They like these pop singers and willing to listen to this song activly.
8. The methods that they use: pop singers to sing the song, soothing melody, happy faces of local citizens to promote the feeling of harmony.
9.The lifestyle is harmony, relaxation and work hard. The lyrics reinforced that HK people are dedicated and willing o help each other. The melody is not too fast.
10. HK governement or HK citizens benefit from the message.
11. The problem of HK has been neglected in this video.
12. The further development of Hong Kong is based on the harmony of HK society.
13. The message just show the dream of HK governement. This is the propoganda.
14. Some people don't like the government will believe the song is the advertisement of Hong Kong governement. It is not reliable.
15. I know governement want the society to be more harmony.I still not sure how to help HK society to be more harmony. I like to know the steps that governement will take in order to reach this goal.
16. Newspaper, TV , radio and internet.
17. The song is good and may be used to teach in liberal studies. Students can discuss the idea of this song.
1. Who is the producer/storyteller of the message?
2. What is the producer’s purpose/motive/agenda?
3.Who is the intended (primary) target audience?
a. How do you know?
b. Is there another (seconday) audience?
4.What does the message say? How does it say it?
5. How do you know what the message means?
6. What format/medium does the producer use?
7. What are the advantages of the format/medium?
8. What methods/techniques does the producer use to make the message
attractive/believable?
9.What lifestyle is portrayed in the message? What clues tell you?
10. Who makes money or benefits from the message?
11. Who/what is left out of the message?
12. Whose interests are served by telling/showing the message in a particular way?
13. Do you agree with the message?
14. How might different people interpret the message differently?
15. After studying the message, what do you know, what do you not know, and what would you
like to know?
16. Where can you go to verify the information in the message or get more reliable
information?
17. What can you do with the information you have obtained from the message?
Popular song (Entertainment Media)
Comment to the following video: (Martin Zhang)
1.The video is produced by the government department (Home Affairs Depatment).
2.The producer's purpose is to promote the harmony of Hong Kong society and the idea of "Hong Kong is our home".
3.The Hong Kong citizen is the primary target audience.
a. This song is sung by the Hong Kong singers in Cantonese. The lyrics of song focused to tell us the idea of "Hong Kong is our home".
b.The new immigrant could be the secondary audience and encourage them to integrate into Hong Kong society.
4. The message is to reinforce the idea of "HK is our home". It says the meeage by inviting 2 pop singers to sing the song. Meanwhile, there are
lot of snapshots of the daily life of Hong Kong citizens.
5. The subtitles shows the message clearly. Moreover, the lyrics of the song also show the message.
6. The format use is the song and video (Entertainment media). They also invite the pop singers to sing this song.
7. It is easy for HK citizens to understand and accept, especially the youngsters. They like these pop singers and willing to listen to this song activly.
8. The methods that they use: pop singers to sing the song, soothing melody, happy faces of local citizens to promote the feeling of harmony.
9.The lifestyle is harmony, relaxation and work hard. The lyrics reinforced that HK people are dedicated and willing o help each other. The melody is not too fast.
10. HK governement or HK citizens benefit from the message.
11. The problem of HK has been neglected in this video.
12. The further development of Hong Kong is based on the harmony of HK society.
13. The message just show the dream of HK governement. This is the propoganda.
14. Some people don't like the government will believe the song is the advertisement of Hong Kong governement. It is not reliable.
15. I know governement want the society to be more harmony.I still not sure how to help HK society to be more harmony. I like to know the steps that governement will take in order to reach this goal.
16. Newspaper, TV , radio and internet.
17. The song is good and may be used to teach in liberal studies. Students can discuss the idea of this song.